Web Survey Bibliography
There’s a fault line running through mobile research technology that makes it not just a disruptive technology but one that is fragmenting research approaches. Forget mobile technology – we need to think ‘mobile technologies’.
At the many mobile research events, pioneering mobile researchers and technology providers jostle over whether the mobile app or the browser is best. According to the Confirmit Market Research Software Survey I am working on, there is no overall winner. Asked which mobile technology was considered ‘most viable’, 39% backed the mobile browser, against 18% favouring apps and 34% sitting on the fence, considering both technologies equally viable.
I am with the fence-sitters. Research just got a little more difficult, because there is unlikely ever to be a one-size-fits-all approach with mobile research in the way there was for telephone or online.
“Researchers need to think about who they are going to reach and why,” says Lumi Mobile’s Andy Lees. ”Is it to gather new data? Or to make more representative data collection in developed markets? Or to make it more convenient for people in developed markets? Or is it to reach people in emerging markets they cannot reach on a PC? In developed markets, are you trying to reach ‘accidentally mobile people’ or are you deliberately targeting mobile respondents?”
Homepage of Conference (Abstract & Full text)
Reports, seminars
Web survey bibliography - Reports, seminars (231)
- Interactive applets on the Web for methods and statistics; 2013; McClelland, G., Reips, U.-D.
- Economic valuation in Web surveys; A review of the state of the art and best practices; 2013; Menegaki, A. N., Tsagarakis, K. P.
- Can creative web survey questionnaire design improve the response quality?; 2013; Angelovska, J., Mavrikiou, P. M.
- Attitudes of Nebraska Residents on Nebraska Water Management; 2013; Dillman, D. A., Edwards, M. L.
- Going online with a face-to-face household panel: initial results from an experiment on the Understanding...; 2013; Jaeckle, A., Lynn, P., Burton, J.
- Targeted response inducement strategies on longitudinal surveys; 2013; Lynn, P.
- Advanced Research Methods Training in the UK: Current Provision and Future Strategies; 2013; Moley, S., Wiles, R., Sturgis, P.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- ‘Digital Methods as Mainstream Methodology’: Building capacity in the research community...; 2013; Roberts, S., Hine, C., Morey, Y., Snee, H., Watson, H.
- The Technology Behind Mobile Research: Browsers vs. Apps ; 2013; Macer, T.
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- Survey quality prediction system 2.0; 2013
- Askito: An open source Web questionnaire tool; 2013; Reips, U.-D., Heilmann, T.
- Code Comparison; 2012
- A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys; 2012; Keeter, S., Christian, L. M.
- Evaluation procedures for Survey questions; 2012; Saris, W. E.
- How to calculate the length of a survey ; 2012; Puleston, J.
- Which Polls Fared Best (and Worst) in the 2012 Presidential Race; 2012; Silver, N.
- Methodology of the RAND Continuous 2012 Presidential Election Poll ; 2012; Kapteyn, A., Meijer, E., Weerman, B.
- Using response probabilities for assessing representativity; 2012; Bethlehem, J.
- An Introduction to Using Video for Research; 2012; Jewitt, C.
- Survey Swipe; 2012; Macer, T.
- Tracking preference expression (DNT); 2012
- The cross platform report. Q2 -2012 - US; 2012
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Ofcom technology tracker Wave 2; 2012
- Norme di qualita' Assirm (Assirm quality rules]; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- MRS Guidelines for online reseach; 2012
- More dirty little secrets of online panel research.; 2012
- Mobile email opens report 2nd half 2011; 2012
- Media tracker; 2012
- Measuring modern media consumption; 2012; Arini, N.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Internet access - Households and individuals, 2012 part 2; 2012
- Internet access - Households and individuals, 2012; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- GMI Pinnacle; 2012
- Global market research 2012; 2012
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Digital Divides: A connectivity continuum for the United States. Data from the 2011 Current Population...; 2012; File, T.
- Adult gadget ownership over time (2006-2012); 2012
- WebSM Study: Survey software features overview ; 2012; Vehovar, V., Cehovin, G., Kavcic, L., Lenar, J.
- Impact and the Research Excellence Framework: New challenges for universities; 2012; Grant, J.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- An Initial Look at Non-Response and Attrition in Understanding Society; 2012; Lynn, P., Burton, J., Kaminska, O., Knies, G., Nandi, A.